About Snelsky
Our story
We started with a simple observation
Most established B2B firms have something genuinely worth saying. Expertise built over years. People with real knowledge and credible perspectives. Work that speaks for itself. What they don't have is a reliable way to turn any of that into content that keeps them visible in the market.
It's not a creativity problem. It's not a budget problem. It's a resource problem — the time, the process, the team and the consistency that producing video properly actually requires. Most marketing teams know what they need. They just don't have the bandwidth to make it happen without it becoming another burden on an already stretched operation.
That's the gap Snelsky was built to fill.
How we started
Snelsky was founded by James Snell and Will Tschaikowsky while studying at university. What began as two people with cameras and a genuine belief that video could do more for businesses than most agencies were allowing it to do has grown — over seven years — into a full in-house team with a roster of long-term clients across insurance, property and professional services.
The business has always been built around one idea: that the firms with the most expertise deserve a content partner who thinks, plans and delivers — not just one that turns up when briefed and leaves when the shoot is done. That idea still drives everything we do.
Behind the scenes
A typical shoot day with Snelsky. Planned in advance, run without fuss, built to produce more than anyone expected from a single session.
What working with us actually looks like
We don't work like a traditional supplier. We sit inside your marketing operation — on your planning calls, in your content calendar, across your channels. We bring ideas to you rather than waiting to be briefed. We flag opportunities before you think to raise them. We manage the logistics, the shoot days, the editing, the delivery and the posting — and we do it in a way that creates as little internal lift as possible.
Most clients find that after the first month the relationship starts to feel less like managing an agency and more like having a really capable content team who happen not to be on the payroll.
That's not an accident. It's how we've always worked. And it's why most of our clients are still with us years after the first project.
The relationships that matter most to us are the ones that last
Most of our best client relationships started with a single project. A podcast series. An event. A content day. Something manageable that gave both sides a chance to see how the other works.
What happens next — consistently, across almost every client we've worked with at this level — is that one project becomes an ongoing relationship. Because the content works. Because the process is easier than they expected. Because we show up with ideas they hadn't thought of. Because the things that usually make working with an agency feel like hard work aren't present.
We don't chase new clients at the expense of the ones we already have. Our business grows because the firms we work with refer us to other firms like them. That's the only kind of growth we're interested in.
We're not for everyone.
Here's who we're for.
We work best with established B2B service firms — typically in insurance, property, professional services or construction — that have real marketing ambition, lean internal teams and the appetite for a content relationship rather than a one-off transaction.
The clients who get the most from us are the ones who want a partner that thinks, not just a supplier that executes. Who value consistency over campaigns. Who understand that the real value of content builds over time — and who are willing to give it the time to build.
If that sounds like you, we should talk. If you're looking for the cheapest quote or a quick turnaround on a single video, we're probably not the right fit — and we'd rather tell you that now than waste your time.
