A content programme that contributed to a £25,000/month client relationship
A podcast-led system that built visibility and pipeline for one of the UK's leading property recruitment consultancies.
Expertise without a platform reaches nobody
DeverellSmith had every ingredient a strong content programme needs. Deep sector knowledge, access to senior industry figures, and a BD team that understood the value of warm relationships. What they lacked was a consistent way to turn any of it into content. Output was reactive, happening around events with nothing running in between, and without content working in the background every BD conversation started cold.
A content system built around commercial intent
They didn't come to us with a brief. They came with a business problem: be more visible with the right people and more commercially effective in how the brand shows up. So we built a system, not a series of shoots. A podcast creating consistent weekly visibility with senior decision-makers, and flagship event coverage extending their most important annual moments far beyond the room. Every episode was treated as a relationship touchpoint. Guests became warm contacts before any commercial conversation happened.
See the work for yourself.
A podcast guest became a client worth £25,000 per month, as reported directly by the client. BD email campaigns using the content generated stronger responses from senior decision-makers, and multiple relationships moved closer to exclusive partnership status.
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