How video became Lockton's best-performing marketing.
From ad hoc shoots to a consistent video operation across divisions, with more than 500,000 views and counting.
Expertise in every division, and not enough of it seen.
Lockton is the world's largest privately held insurance broker, with more than 10,000 colleagues and specialist divisions from mining and healthcare to marine and financial lines.
The challenge was getting that expertise out of people's heads and into the market, consistently and at the standard a firm like Lockton deserves, without it becoming a burden on a marketing team already stretched across everything else.
One partner, across everything.
Lockton didn't need a crew to brief whenever a shoot came up. We became their go-to video partner: learning the business, thinking ahead, shaping the content across divisions and delivering without needing to be managed through every step.
Small enough to be close and responsive, and structured enough to deliver at scale.
See the work for yourself.
Video is now Lockton's best-performing marketing format, outperforming everything else across their channels. And it runs as a consistent engine across divisions, rather than happening around the odd campaign.
Want a video team a desk over?
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