How Lockton turned video into their highest-performing marketing asset
From ad hoc video to a consistent content engine across divisions. 250,000+ views and counting.
Expertise everywhere. Visibility nowhere.
Lockton is the world's largest privately held insurance broker, with over 10,000 colleagues and specialist divisions spanning mining, healthcare, real estate, marine and financial lines. The expertise was everywhere. The challenge was getting it out of those experts' heads and into the market consistently, at the standard a firm like Lockton deserves, without it becoming a production burden on a marketing team already working hard across everything else.
One embedded partner. Across everything.
What Lockton needed wasn't a crew to brief when a shoot came up. We embedded into the marketing operation as their go-to video partner: understanding the business, thinking ahead, shaping the content approach across divisions and delivering consistently without needing to be managed through every step. Small enough to be close and responsive. Structured enough to deliver at scale.
See the work for yourself.
Video is now Lockton's highest-performing marketing asset, outperforming every other format across their channels, with a consistent engine running across divisions rather than content happening around campaigns.
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