Insurance
Lockton — Consistent Content for a Global Broker
Thought leadership, events, campaigns and ongoing content built to keep a global broker visible.
Understanding the Challenge
Before working with Snelsky, Lockton used video in a more ad hoc way. They needed a trusted creative partner who could support them more consistently across a wide range of content — from thought leadership and events to campaigns, series, paid ads and podcasts.
They were looking for a more strategic and reliable approach to video that could help strengthen visibility and support wider marketing goals over time.
Our Strategic Intervention
We now work with Lockton as an ongoing video partner, supporting the brand across multiple formats and helping them build a more consistent content engine.
Rather than approaching each brief in isolation, we support Lockton with a joined-up approach to thought leadership, events, campaigns, paid content and series work — helping them stay visible with content that is both strategic and scalable.
Key Actions Taken
Delivered thought leadership and interview-led content
Captured event content for wider post-event visibility
Produced campaigns, paid ads and recurring series
Supported podcast and multi-format content production
Built an ongoing partnership model rather than one-off project support
"Our work isn’t just about getting views - it’s about building trust, shaping perception, and creating the kind of content people actually want to engage with."
Transformational Results
Over 300% increase in social engagement
A more consistent and strategic video presence
Content that supports multiple marketing objectives across the business
Snelsky becoming Lockton’s go-to video agency
Lockton — In-Conversation with Lockton
Expert-led content created to communicate insight clearly, build authority in the market, and give the business valuable assets across social, campaigns and wider marketing channels.
Lockton Performance — Salon Privé Event
Event-led content created to capture key moments, elevate the brand’s presence in a premium live environment, and extend visibility well beyond the event itself.
Lockton — Welcome to Lockton
Interview-led welcome content created to help new joiners connect with the business from day one, delivered in a low-lift format that made efficient use of senior leadership time.
Lockton — Mining Podcasts Series
A podcast-led content series designed to raise awareness of Lockton’s mining division, showcase specialist expertise, and create long-form and short-form content for wider brand visibility.
