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PropertyHollis

From almost no video to a programme that runs month after month

From sporadic ad hoc video to a consistent monthly rhythm, without the marketing team carrying it.

Hollis
Sector
Property & construction consultancy
Model
Retained monthly programme
Headline result
Consistent monthly output
The challenge

The gap between ambition and execution

Hollis is one of the UK's most respected property and construction consultancies, operating in a market where expertise is the differentiator. When a new Marketing Director joined, one of the first things she identified was the video gap: for a firm with that depth of expertise, the content output was almost invisible. The ambition was there. The internal resource to execute consistently wasn't.

The approach

A monthly programme that runs itself

The low-lift model was the deciding factor. Hollis gives us a direction, we shape the content thinking, manage the shoot and deliver everything edited, formatted and ready to use. Expert-led project showcases, event coverage and people-led brand pieces, month after month, with the marketing director in control without being in the weeds.

The films

See the work for yourself.

Expert-led content
Project Showcases with Leading Experts
Hollis specialists on camera at the projects they're shaping, turning technical expertise into content that keeps the firm visible between pitches.
Brand content
Office Move Content
People-led coverage of a milestone moment for the firm, made to show the culture behind the consultancy.
The outcome
Every month

A consistent content programme that runs month after month. From stop-start, ad hoc output to a reliable rhythm of expert-led content keeping Hollis visible in the moments between pitches.

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No pitch. No pressure. Just a proper conversation about whether we're the right fit.

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Professional Servicesdeverellsmith

A content programme that contributed to a £25,000/month client relationship

A podcast-led system that built visibility and pipeline for one of the UK's leading property recruitment consultancies.

deverellsmith
Sector
Property recruitment
Model
Retained content programme
Headline result
£25,000/mo client relationship
The challenge

Expertise without a platform reaches nobody

DeverellSmith had every ingredient a strong content programme needs. Deep sector knowledge, access to senior industry figures, and a BD team that understood the value of warm relationships. What they lacked was a consistent way to turn any of it into content. Output was reactive, happening around events with nothing running in between, and without content working in the background every BD conversation started cold.

The approach

A content system built around commercial intent

They didn't come to us with a brief. They came with a business problem: be more visible with the right people and more commercially effective in how the brand shows up. So we built a system, not a series of shoots. A podcast creating consistent weekly visibility with senior decision-makers, and flagship event coverage extending their most important annual moments far beyond the room. Every episode was treated as a relationship touchpoint. Guests became warm contacts before any commercial conversation happened.

The films

See the work for yourself.

Podcast content
deverellsmith x Canary Wharf
Long-form conversations with industry leaders, repurposed into weeks of social content from every session. Built to change how the market saw the business. It did.
Flagship event
Banking On The Future
Sold out every instalment since 2020. Started at Regent Street Cinema, now fills the May Fair Theatre with a live-streamed overflow room. We've filmed every one.
The outcome
£25,000/mo

A podcast guest became a client worth £25,000 per month, as reported directly by the client. BD email campaigns using the content generated stronger responses from senior decision-makers, and multiple relationships moved closer to exclusive partnership status.

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No pitch. No pressure. Just a proper conversation about whether we're the right fit.

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Case studies

Outcomes, not showreels.

What happens when video is tied to commercial intent from the start.

Want results like these?

No pitch. No pressure. Just a proper conversation about whether we're the right fit.

Start a conversation