Property
From sporadic ad hoc video to a consistent monthly rhythm - without the marketing team thinking.
Most B2B firms don't have a video problem. They have a momentum problem. They know what good looks like. They've even made good content before - something that performed well on LinkedIn, something from an event that got shared more than expected, something that made a senior leader look credible and approachable on camera.
The problem is it happened once. And then nothing happened for three months. And then something happened again. And then nothing.
That stop-start pattern is the most common content story in established B2B firms. And it almost always comes down to the same thing - there's no system behind it. No consistent ownership. No reliable process that makes content happen the same way every month regardless of how busy the team is.
That was Hollis before Snelsky.
The client
A leading independent property and construction consultancy
Hollis is one of the UK's most respected property and construction consultancies - a specialist firm with deep expertise across project monitoring, building surveying, dilapidations, ESG advisory and a range of other disciplines that serve some of the largest developers and occupiers in the country.
They operate in a market where expertise is the differentiator and where the people who buy their services are sophisticated, informed and have plenty of alternatives to choose from. In that environment, being consistently visible - showing up with credible, expert-led content that keeps the brand front of mind between pitches - is a commercial advantage.
Before working with Snelsky, that consistent visibility simply didn't exist.
The situation
The gap between ambition and execution
When a new Marketing Director joined Hollis, one of the first things she identified was the video gap. For a firm with Hollis's depth of expertise and breadth of specialisms, the content output was almost invisible. What existed was ad hoc - occasional videos made when the opportunity arose rather than as part of a planned, consistent programme.
The ambition was there. The internal resource to execute consistently wasn't. Producing video properly requires planning, filming, editing, formatting for different platforms and then actually getting it out into the world - a process that requires time and capability most lean marketing teams simply don't have spare.
The risk of continuing without it was clear. Competitors were getting better at this. The market was paying attention to the firms that showed up consistently. And Hollis - with all its expertise and all its credibility - was largely invisible in the moments between pitches.
Why Snelsky
They needed a partner who could make it manageable
Hollis needed a video partner who could make consistent content feel achievable for a marketing team that was already stretched. Not a production company who needed detailed briefs and careful management. A team that could take a direction and run with it - bringing ideas, managing the logistics and delivering content that was ready to use without endless rounds of review.
The low-lift model was the deciding factor. The idea that video could happen consistently, month after month, without it becoming another thing on the marketing director's plate - that was what made the relationship make sense.
The work
A monthly content programme that runs itself
We now support Hollis on a retained monthly basis - producing a consistent programme of content across expert-led project showcases, event coverage and people-led brand pieces. The process is deliberately low lift on the Hollis side. They give us a direction. We shape the content thinking, manage the shoot and deliver everything edited, formatted and ready to use. The marketing director stays in control without being in the weeds.
The programme covers two distinct types of content - and both matter.
The first is the expert-led content that does the authority work. Presenter-led project showcases with Hollis specialists on location — talking through real work with major developers, explaining complex disciplines in a way that feels credible and accessible. Building surveying. Project monitoring. ESG advisory. Dilapidations. Each specialism given a platform that shows the depth of knowledge behind it.
This is content that speaks directly to the buyers who matter most - sophisticated clients and developers who are evaluating firms on the basis of demonstrated expertise, not marketing claims. It shows rather than tells. And it builds genuine authority in a market where most competitors are saying the same things in the same ways.
Hollis - Project Showcases with Leading Experts
Hollis specialists on location, walking through real projects with major developers. Complex expertise made clear and accessible - the kind of content that builds genuine credibility with the buyers who are deciding which firm to trust with something that matters. Authority built through the work itself, not just through talking about it.
The second is the people-led content that humanises the brand. Not every piece of content needs to be polished and expert-led. Some of the most effective content in an ongoing programme comes from the everyday moments that most firms let pass undocumented - because nobody thought to plan for them and nobody was there to capture them.
When Hollis moved offices, we saw a content opportunity. A chance to show the team, humanise the brand and create social-first material from a practical business moment that would otherwise have disappeared without a frame being shot. We planned the approach before the day, captured interviews with team members, filmed the space and the atmosphere, and cut a series of social-first pieces that gave Hollis's audience a glimpse of the people behind the projects.
It's a small example. But it makes a larger point. When you have an embedded content partner rather than a production company you brief, nothing gets missed. The opportunities that most firms lose because nobody was positioned to capture them become part of the programme instead.
Hollis - Office Move Content
An office move turned into a people-led content series. Interviews, b-roll and social cutdowns that humanised the Hollis brand and gave their audience a glimpse of the team behind the projects. Not every moment needs a stage. Any moment is worth capturing — if someone is there to see it.
The outcome
From invisible to consistent
Hollis now has a consistent video presence that simply didn't exist before. Content goes out regularly, covers multiple specialisms and keeps the brand visible in a competitive market where showing up consistently is a commercial advantage.
The new Marketing Director shared publicly on LinkedIn that she loves working with the Snelsky team - and several senior board members have commented positively on the content and the relationship.
More importantly the content gets used. It lives on LinkedIn, on the website, in pitches and in BD conversations. It doesn't sit in a folder waiting to be relevant. That might sound like a low bar - but for any marketing team that's commissioned video before and watched it disappear, it's exactly what matters most.
The relationship has grown. New formats have been added. The programme has become part of how Hollis shows up in the market - not a nice-to-have, but a consistent, reliable part of the marketing operation.
