Launching Luxury Bags with Cinematic Campaigns
Premium, tactile films and social cutdowns that drive sales.
Understanding the Challenge
Beorma needed annual launch content that felt as premium as the product:
Stand out in a crowded fashion feed.
Turn Instagram attention into website sales.
Keep the brand look consistent, elevated, and timeless.
Our Strategic Intervention
We designed a repeatable campaign kit each year: one master film for the website and up to 20 social cutdowns. The creative is cinematic and detail-led — materials, movement, craftsmanship — built to convert on social and PDPs.
Key Actions Taken:
Concepts, mood, locations, and model casting aligned to the brand.
Shotlists mapped for efficiency and full coverage.
Master film + multi-ratio social edits with strong hooks.
Delivery tailored to Instagram and web journeys.
"Our work isn’t just about getting views - it’s about building trust, shaping perception, and creating the kind of content people actually want to engage with."
The Results
Strong sales across launches, including sell-outs of key lines.
Consistent campaign look that lifts brand perception.
Year-on-year partnership and repeat performance.
Client's Name
Beorma
Duration
Annual Campaigns
Sulution
Ideation, production, and a full social/video toolkit for launch and sustain.
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