Keeping a School Trust Connected - Year-Round
Consistent, story-led video that supports retention, recruitment, and parent engagement.
Understanding the Challenge
A multi-school trust needed steady, on-brand video to serve several goals at once:
Attract new students and keep current families engaged.
Maintain a consistent voice across multiple schools.
Produce regular, useful content with limited internal capacity.
Our Strategic Intervention
We built a long-term content rhythm: one filming day per month, one master film, and multiple cutdowns — all strategy-led and platform-ready. We focused on stories that matter to parents and students: real people, clear values, everyday life.
Key Actions Taken:
Planned a rolling content calendar across the trust.
Produced student stories, department spotlights, open-day films, and culture pieces.
Delivered platform-specific edits for web, email, and social.
Maintained brand consistency and streamlined approvals.
"Our work isn’t just about getting views - it’s about building trust, shaping perception, and creating the kind of content people actually want to engage with."
The Results
Increased applications, better retention, and stronger parent sentiment (year-on-year).
A growing library of evergreen content with clear ROI across channels.
Ongoing partnership with fresh ideas implemented each term.
Client's Name
Valley Invicta Academies Trust
Duration
Ongoing (3+ years)
Sulution
Monthly retainer covering ideation, filming, editing, and platform-specific delivery.
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