Automotive
Citroën – A Four-Part Documentary Series with Purpose
Stories from charity partners, built to raise awareness and show real impact.
Understanding the Challenge
Citroën wanted to spotlight real partnerships — Big Issue, SignLive, Band of Builders, Citizen Zoo — and the difference their vans make. The brief: keep it human, keep it authentic, and reach a broad audience.
Our Strategic Intervention
We created a four-part, docu-style series featuring on-location stories with each partner, presented with influencer hosts Jamie Hewitt and his wife. The vans are present, but the people lead the story.
Key Actions Taken:
Pre-interviews and story planning with each charity.
On-location filming with agile schedules.
Episodic edits for YouTube and Instagram, plus social cutdowns.
Consistent series branding and subtitles for accessibility.
"Our work isn’t just about getting views - it’s about building trust, shaping perception, and creating the kind of content people actually want to engage with."
Transformational Results
Over 100k views across social channels.
Positive sentiment and stronger awareness of each partnership.
Evergreen assets Citroën and partners continue to use.
