Constuction
Thakeham — A Fresh Approach to Property Content
Fresh, social-first property content built to feel more human, engaging and modern.
Understanding the Challenge
Thakeham had used video before, but much of the content felt too corporate and lacked the energy needed to stand out. They needed a fresher, more modern approach that felt better suited to social channels and more engaging for today’s audience.
The challenge was not simply creating more video — it was creating content that felt more human, more watchable, and more aligned with the way people actually consume content now.
Our Strategic Intervention
We supported Thakeham across multiple campaigns, creating content that ranged from awareness-led brand pieces to social-first videos and community-focused content, including volunteering activity.
The strategic focus was to move away from traditional corporate-feeling content and build video that felt more relevant, more dynamic, and more natural for modern platforms.
Key Actions Taken
Developed a fresher creative approach for brand content
Produced awareness-led videos designed for wider visibility
Created social-first edits built for stronger engagement
Captured community and volunteering content to show a more human side of the brand
Delivered campaign assets suited to modern digital channels
"Our work isn’t just about getting views - it’s about building trust, shaping perception, and creating the kind of content people actually want to engage with."
The Results
A more engaging and modern content style
Brand video that feels more human and less corporate
Stronger visibility through content designed for social platforms
A broader range of assets to support future campaigns
Thakeham — Volunteering Day
Community-focused content created to show a more human side of the brand, capture team involvement, and turn volunteering activity into engaging social-first content.
Thakeham x Horsham Rugby Club — Hero Video
A premium hero video and social cutdowns created to raise awareness of Thakeham’s sponsorship of Horsham Rugby Club, built around a day-in-the-life story following two players who lived at the development.
Thakeham x NJS — Apprentice Showcase
Docu-style content created to highlight apprentices working with the company in a more human and relatable way, helping showcase opportunity, culture and the people behind the brand.
