For brokers, MGAs and underwriting businesses

The market buys people.Yours are invisible.

We're the video team embedded inside insurance marketing departments. We know how compliance sign-off works, what can't be named, and how little time a broker has.

Trusted by insurance marketing teams at
LocktonOptioOmnyyCryptioSpecialist Risk GroupClear Insurance
Sound familiar?

Your product is your people. Nobody outside the building meets them.

Every firm in the market says it's different because of its people. Every website says it in almost exactly the same words.
Your specialists are genuinely brilliant in a conversation and completely lost the moment someone hands them a script.
Marketing is a small team serving a dozen teams, each with its own class of business and its own idea of what it needs.
The last three video ideas died somewhere in compliance, and nobody is keen to start a fourth.
You spend real money on Airmic, BIBA and client events, and what comes back is a highlight reel nobody watches twice.
Freelancers have got you this far, but you're at the mercy of whoever happens to be free that week. The standard moves around, nothing looks like it came from the same firm, and the ones worth booking are busy when it matters most.
What we already know

We've been through your compliance process before.

Most of the friction in insurance video isn't creative. It's sign-off, confidentiality and diaries. We plan around all three from the start.

Compliance is in the schedule, not a surprise at the end
Regulated sign-off takes as long as it takes. We agree the angle before we film, write to something compliance can actually approve, and build the review window into the timeline instead of discovering it after the edit is locked.
Commentary, not advice
There's a line between market insight and anything that reads as a recommendation. We know roughly where it sits, and we'd rather ask your compliance team early than have a film rewritten in post.
Content that works without naming the client
You usually can't name the insured, show the claim or reference the placement. We build stories around the specialist and the class of business instead, so the film stands up with the case study taken out.
Fifteen minutes, in their office
Brokers and underwriters don't have a day for a shoot. We work in short blocks, come to them, and get a usable interview without turning the floor into a film set.
We plan around the market calendar
Nothing gets filmed in the run-up to 1/1 or 1/4, and half the market is in Monte Carlo in September. Airmic, BIBA and renewal season shape when we shoot and when we publish.
What actually works

The specialist, the market, the moment.

01

The specialist, not the firm

Buyers don't choose a broker, they choose the person who understands their class of business. Put the marine specialist, the cyber lead or the energy underwriter on camera talking about what they actually see, and the firm's credibility follows them.

Specialist interviewsClass-of-business seriesPodcastsLeadership and hire announcements
02

Market commentary with a shelf life

Rate environment, capacity, regulatory change, claims trends. The questions clients ask at renewal, answered before they ask them. This is the content that gets forwarded internally at the client, which is where new business actually starts.

Market updatesReport and research launchesRegulatory explainersClient-facing insight
03

The market calendar, worked properly

Airmic, BIBA, Monte Carlo and your own client events already put every senior person you need in one building. One well-planned week should produce a quarter of content, not a three-minute highlight reel.

Conference and event filmsOn-site interview capturePanel and session recordingPost-event content programmes
What we'd push back on

The corporate brand film — aerials over the City, a voiceover about partnership and trust, everyone in a glass meeting room. Every firm in the market has made one, none of them are watched twice, and there isn't a line in any of them a competitor couldn't say word for word. We'd rather spend that budget on twelve months of your specialists actually talking.

Insurance work

Recent films.

In Conversation with Clarissa Franks
Lockton
Meet Omni
Omni
Culture Video
Optio
Lockton Energy Podcast
Lockton
Lockton x Swiss Re Podcast
Lockton
Funding Announcement
Cryptio
See all our work →
How we work

The Visibility Engine

01AlignWhich teams, which classes of business, which audiences. We agree the angle with you and with compliance before anything is booked.
02PlanMonthly ideas built around your specialists, the market calendar and renewal season. Diaries locked early, because they always are.
03ProduceWe come to your floor and work in short blocks. Half a day with the right four people produces a month of content.
04DeliverEdited for credibility, through a review flow that accounts for compliance rather than being surprised by it.
05CompoundA growing library your teams can pull from for new business, renewals and recruitment. This is where the value builds.
Proof it works
TBC

Placeholder — replace with a real result from an insurance client. A programme outcome, a recruitment or new-business figure, or a direct quote from a marketing lead.

TODO — named insurance client

Read the case study →
Studio+

One partnership. Every month handled.

Most insurance marketing teams don't need another supplier to brief. They need video to be somebody's job. That's Studio+ — planning, production and publishing, every month, from £3,000.

Prices exclude VAT.

See Studio+
Common questions

What marketing teams usually ask.

Let's talk about your specialists.

No pitch. No pressure. Just a proper conversation about whether we're the right fit.

Start a conversation
For brokers, MGAs and underwriting businesses

The market buys people.Yours are invisible.

We're the video team embedded inside insurance marketing departments. We know how compliance sign-off works, what can't be named, and how little time a broker has.

Trusted by insurance marketing teams at
LocktonOptioOmnyyCryptioSpecialist Risk GroupClear Insurance
Sound familiar?

Your product is your people. Nobody outside the building meets them.

Every firm in the market says it's different because of its people. Every website says it in almost exactly the same words.
Your specialists are genuinely brilliant in a conversation and completely lost the moment someone hands them a script.
Marketing is a small team serving a dozen teams, each with its own class of business and its own idea of what it needs.
The last three video ideas died somewhere in compliance, and nobody is keen to start a fourth.
You spend real money on Airmic, BIBA and client events, and what comes back is a highlight reel nobody watches twice.
Freelancers have got you this far, but you're at the mercy of whoever happens to be free that week. The standard moves around, nothing looks like it came from the same firm, and the ones worth booking are busy when it matters most.
What we already know

We've been through your compliance process before.

Most of the friction in insurance video isn't creative. It's sign-off, confidentiality and diaries. We plan around all three from the start.

Compliance is in the schedule, not a surprise at the end
Regulated sign-off takes as long as it takes. We agree the angle before we film, write to something compliance can actually approve, and build the review window into the timeline instead of discovering it after the edit is locked.
Commentary, not advice
There's a line between market insight and anything that reads as a recommendation. We know roughly where it sits, and we'd rather ask your compliance team early than have a film rewritten in post.
Content that works without naming the client
You usually can't name the insured, show the claim or reference the placement. We build stories around the specialist and the class of business instead, so the film stands up with the case study taken out.
Fifteen minutes, in their office
Brokers and underwriters don't have a day for a shoot. We work in short blocks, come to them, and get a usable interview without turning the floor into a film set.
We plan around the market calendar
Nothing gets filmed in the run-up to 1/1 or 1/4, and half the market is in Monte Carlo in September. Airmic, BIBA and renewal season shape when we shoot and when we publish.
What actually works

The specialist, the market, the moment.

01

The specialist, not the firm

Buyers don't choose a broker, they choose the person who understands their class of business. Put the marine specialist, the cyber lead or the energy underwriter on camera talking about what they actually see, and the firm's credibility follows them.

Specialist interviewsClass-of-business seriesPodcastsLeadership and hire announcements
02

Market commentary with a shelf life

Rate environment, capacity, regulatory change, claims trends. The questions clients ask at renewal, answered before they ask them. This is the content that gets forwarded internally at the client, which is where new business actually starts.

Market updatesReport and research launchesRegulatory explainersClient-facing insight
03

The market calendar, worked properly

Airmic, BIBA, Monte Carlo and your own client events already put every senior person you need in one building. One well-planned week should produce a quarter of content, not a three-minute highlight reel.

Conference and event filmsOn-site interview capturePanel and session recordingPost-event content programmes
What we'd push back on

The corporate brand film — aerials over the City, a voiceover about partnership and trust, everyone in a glass meeting room. Every firm in the market has made one, none of them are watched twice, and there isn't a line in any of them a competitor couldn't say word for word. We'd rather spend that budget on twelve months of your specialists actually talking.

Insurance work

Recent films.

In Conversation with Clarissa Franks
Lockton
Meet Omni
Omni
Culture Video
Optio
Lockton Energy Podcast
Lockton
Lockton x Swiss Re Podcast
Lockton
Funding Announcement
Cryptio
See all our work →
How we work

The Visibility Engine

01AlignWhich teams, which classes of business, which audiences. We agree the angle with you and with compliance before anything is booked.
02PlanMonthly ideas built around your specialists, the market calendar and renewal season. Diaries locked early, because they always are.
03ProduceWe come to your floor and work in short blocks. Half a day with the right four people produces a month of content.
04DeliverEdited for credibility, through a review flow that accounts for compliance rather than being surprised by it.
05CompoundA growing library your teams can pull from for new business, renewals and recruitment. This is where the value builds.
Proof it works
TBC

Placeholder — replace with a real result from an insurance client. A programme outcome, a recruitment or new-business figure, or a direct quote from a marketing lead.

TODO — named insurance client

Read the case study →
Studio+

One partnership. Every month handled.

Most insurance marketing teams don't need another supplier to brief. They need video to be somebody's job. That's Studio+ — planning, production and publishing, every month, from £3,000.

Prices exclude VAT.

See Studio+
Common questions

What marketing teams usually ask.

Let's talk about your specialists.

No pitch. No pressure. Just a proper conversation about whether we're the right fit.

Start a conversation
For brokers, MGAs and underwriting businesses

The market buys people.Yours are invisible.

We're the video team embedded inside insurance marketing departments. We know how compliance sign-off works, what can't be named, and how little time a broker has.

Trusted by insurance marketing teams at
LocktonOptioOmnyyCryptioSpecialist Risk GroupClear Insurance
Sound familiar?

Your product is your people. Nobody outside the building meets them.

Every firm in the market says it's different because of its people. Every website says it in almost exactly the same words.
Your specialists are genuinely brilliant in a conversation and completely lost the moment someone hands them a script.
Marketing is a small team serving a dozen teams, each with its own class of business and its own idea of what it needs.
The last three video ideas died somewhere in compliance, and nobody is keen to start a fourth.
You spend real money on Airmic, BIBA and client events, and what comes back is a highlight reel nobody watches twice.
Freelancers have got you this far, but you're at the mercy of whoever happens to be free that week. The standard moves around, nothing looks like it came from the same firm, and the ones worth booking are busy when it matters most.
What we already know

We've been through your compliance process before.

Most of the friction in insurance video isn't creative. It's sign-off, confidentiality and diaries. We plan around all three from the start.

Compliance is in the schedule, not a surprise at the end
Regulated sign-off takes as long as it takes. We agree the angle before we film, write to something compliance can actually approve, and build the review window into the timeline instead of discovering it after the edit is locked.
Commentary, not advice
There's a line between market insight and anything that reads as a recommendation. We know roughly where it sits, and we'd rather ask your compliance team early than have a film rewritten in post.
Content that works without naming the client
You usually can't name the insured, show the claim or reference the placement. We build stories around the specialist and the class of business instead, so the film stands up with the case study taken out.
Fifteen minutes, in their office
Brokers and underwriters don't have a day for a shoot. We work in short blocks, come to them, and get a usable interview without turning the floor into a film set.
We plan around the market calendar
Nothing gets filmed in the run-up to 1/1 or 1/4, and half the market is in Monte Carlo in September. Airmic, BIBA and renewal season shape when we shoot and when we publish.
What actually works

The specialist, the market, the moment.

01

The specialist, not the firm

Buyers don't choose a broker, they choose the person who understands their class of business. Put the marine specialist, the cyber lead or the energy underwriter on camera talking about what they actually see, and the firm's credibility follows them.

Specialist interviewsClass-of-business seriesPodcastsLeadership and hire announcements
02

Market commentary with a shelf life

Rate environment, capacity, regulatory change, claims trends. The questions clients ask at renewal, answered before they ask them. This is the content that gets forwarded internally at the client, which is where new business actually starts.

Market updatesReport and research launchesRegulatory explainersClient-facing insight
03

The market calendar, worked properly

Airmic, BIBA, Monte Carlo and your own client events already put every senior person you need in one building. One well-planned week should produce a quarter of content, not a three-minute highlight reel.

Conference and event filmsOn-site interview capturePanel and session recordingPost-event content programmes
What we'd push back on

The corporate brand film — aerials over the City, a voiceover about partnership and trust, everyone in a glass meeting room. Every firm in the market has made one, none of them are watched twice, and there isn't a line in any of them a competitor couldn't say word for word. We'd rather spend that budget on twelve months of your specialists actually talking.

Insurance work

Recent films.

In Conversation with Clarissa Franks
Lockton
Meet Omni
Omni
Culture Video
Optio
Lockton Energy Podcast
Lockton
Lockton x Swiss Re Podcast
Lockton
Funding Announcement
Cryptio
See all our work →
How we work

The Visibility Engine

01AlignWhich teams, which classes of business, which audiences. We agree the angle with you and with compliance before anything is booked.
02PlanMonthly ideas built around your specialists, the market calendar and renewal season. Diaries locked early, because they always are.
03ProduceWe come to your floor and work in short blocks. Half a day with the right four people produces a month of content.
04DeliverEdited for credibility, through a review flow that accounts for compliance rather than being surprised by it.
05CompoundA growing library your teams can pull from for new business, renewals and recruitment. This is where the value builds.
Proof it works
TBC

Placeholder — replace with a real result from an insurance client. A programme outcome, a recruitment or new-business figure, or a direct quote from a marketing lead.

TODO — named insurance client

Read the case study →
Studio+

One partnership. Every month handled.

Most insurance marketing teams don't need another supplier to brief. They need video to be somebody's job. That's Studio+ — planning, production and publishing, every month, from £3,000.

Prices exclude VAT.

See Studio+
Common questions

What marketing teams usually ask.

Let's talk about your specialists.

No pitch. No pressure. Just a proper conversation about whether we're the right fit.

Start a conversation